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Media Advisory

New line of Bella Becho custom photo albums at Neiman Marcus

Distinctive handmade albums showcase memories

HOUSTON, Texas -- December 4, 2012 -- Bella Becho Book and Print Bindery (“Bella Becho”) is adding more pages to its bookbinding success story as it announces its new relationship with The Neiman Marcus Group, Inc. (“Neiman Marcus”) for an exclusive collection of Neiman Marcus custom photo albums.

Three styles of custom photo albums will be carried by 40 Neiman Marcus stores nationwide.  Each album has 25 acid-free pages that hold 50 memorable 4 x 6 photographs.  The collection includes the best-selling “Velvet Leaves”, a luxurious fabric album that is embellished with a French style tassel; a blue silk album adorned with a gold crystal turtle; and an iridescent platinum silk edition featuring an owl figurine with encrusted jewels.

“There is a natural fit between Bella Becho and Neiman Marcus”, offered Bella Becho’s owner, Deborah Karchmer.  “Both stand for exceptional quality and customer service.  I grew up shopping at Neiman Marcus with my mother where the Neiman Marcus standard of quality was expected.  My mother inspired me to work hard, believe in myself and have high standards in whatever I did.  These custom photo albums are, in some ways, a tribute to her.”

“There is no replacement for sitting on a couch and browsing through an album while sharing stories.   Spending quality time with friends and family is what life is about.  These albums compliment and showcase such memories.  We think that Neiman Marcus customers across the country will connect with our products.”

About Bella Becho:

Bella Becho is an award-winning full-service book and print bindery and an industry leader in unique design and innovation. The company manufactures handmade albums, guest books, portfolios, iPad cases, and one-of-a-kind specialty products at their Houston Texas location.  Demand for its distinctive products continues to grow through sales at venues such as the Houston Rodeo, the Nutcracker Market and in more than 500 boutiques in the US and Canada.  Its new Houston Heights storefront offers customers the opportunity to work directly with Bella Becho to customize and personalize their selections.

With its foundation as a commercial printer combined with trendsetting creative design, the company is also a source for unique corporate presentation and marketing materials.  Bella Becho is a WBENC-Certified Women’s Business Enterprise.

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